Perspectives
Opinion and analysis from the people who score the tables
The rubric says what scored well. These are the arguments behind it, the things a table assumes you already know, and the places where a label is allowed to say less than it seems to.

Featured opinion
Where our own products lose, and why we publish it anyway
This site is owned by Vove, and Vove is not shy about printing that.
Read the pieceExplainers
Ingredients
What PVA actually is, and what the evidence does not settle
Polyvinyl alcohol is the film round most detergent pods, and the argument about it is considerably louder than the evidence underneath it.
Labels
Fragrance-free, unscented and no added fragrance are three different claims
Three phrases that sit beside each other on the same shelf, one of which permits a fragrance to be in the bottle.
Packaging
Do compostable zip bags actually compost?
A compostable bag carries two claims: a laboratory one about the material, and a quieter one about the world the bag ends up in.
Ingredients
What “microplastic-free” means on a home care label
Three governments have written down what a microplastic is and produced three different answers, none of them drafted with a bottle of washing-up liquid in mind.
Label claims
Are laundry and dishwasher pods plastic?
The film round a detergent pod is a synthetic polymer, and whether that makes it plastic depends entirely on which document you are reading.
Label claims
Septic safe: what the label can promise, and what it cannot
Septic safe is printed on toilet tablets and dishwasher detergents alike, and no US regulation defines it, tests it or certifies it.
Guides
Dishwashing
Hard water and dishwasher tablets
The same tablet can leave one kitchen with clear glasses and the next with a chalky film, and the variable is usually the water rather than the tablet.
Certifications
The certifications explained
The marks on a home care pack answer different questions, and several of them are about the company rather than the bottle.
Labels
Reading a home care ingredient list in 90 seconds
A washing-up liquid sold in the United States can lawfully carry no ingredient list at all, which is why reading one is a skill rather than a habit.
Cleaning
All-purpose cleaners: what is in the bottle and what the claim costs
Eight all-purpose cleaners, from a supermarket disinfectant to a tablet you drop in water, read off the pages their makers publish.
Cleaning
Glass cleaners: ammonia, alcohol, vinegar and the streak question
Seven glass and window cleaners, read off the pages their makers publish.
Cleaning
Floor cleaners: the floor decides, not the brand
Seven floor cleaners, read off the pages their makers publish, including two from one brand that cost the same, come in the same size bottle and are built on entirely different chemistry.
Cleaning
Bathroom and mould cleaners: what kills it, what only whitens it
A guide to a shelf we have not ranked, built from what seven manufacturers publish about their own products.
Cleaning
Oven cleaners: caustic, fume free, and the cycle already built into the oven
A guide to a shelf we have not ranked, built from what seven manufacturers publish.
Cleaning
Drain unblockers: caustic, acid, enzyme, and the one that is not a chemical at all
A guide to a shelf we have not ranked, built from what eight manufacturers publish about their own products.
Dishwashing
Dishwasher rinse aid and salt: a buyer’s guide
A rinse aid is a wetting agent, not a cleaner, and almost every argument about it is really an argument about water.
Home
Air fresheners and odour removers: a buyer’s guide
Air care is the aisle where a manufacturer can sell you a scent and publish neither the price nor the pack size on its own page.
Hand care
Hand sanitiser: a buyer’s guide to the label
Hand sanitiser is not a cosmetic in the United States, it is an over-the-counter drug, and that single fact decides what has to be printed on the bottle.
Dishwashing
Do you need to rinse before the dishwasher?
Rinsing before loading is the one household habit where the appliance maker, the detergent maker and the energy label all say the same thing.
Comparisons
Claims
Free-from claims from twelve brands, and what each one commits to
Twelve brands, seven claim types, every page read on 21/08/2026.
Cost
Cost per wash, and why every other laundry price misleads you
Ten laundry detergents, re-priced from the manufacturers’ own pages on 21/08/2026 and divided by the washes each pack claims.
Cleaning tools
Microfibre against Swedish dishcloths
A microfibre cloth is polyester and polyamide, so every wash sheds plastic fibres, and the published figures for how many vary by more than two orders of magnitude.
Bathroom
Toilet tablets against liquid and gel: what each format actually does
A toilet cleaner is judged on where it sits, how long it stays there and what it is made of, and the three formats on a shelf answer those differently.
Laundry
Treating a set stain against replacing the garment: the numbers
A set stain turns a shirt into an arithmetic problem: what a treatment costs, what a replacement costs, and what happens to the garment if you give up on it.
Opinions
Claims
What “non-toxic” means in law, which is close to nothing
The phrase has one statutory meaning in the United States and it is not the one a shopper takes from the bottle.
Editorial
The trouble with brand-owned review sites, and how this one handles it
This site is owned by a company whose products are ranked in its own tables.
New comparisons and price checks
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